Mechanism first. Content second.
Real scrap.
Bigger stories.
Found Scrap is the scrap-industry content studio for ideas that get passed around—not polished ads that disappear in the feed.
The share test
Why would they send this?
If the answer is unclear, it is not a mechanism yet. It is just content.
No generic character content
Make the post useful to the person sharing it.
Call out the lowball
Build around a price truth, a bad assumption, or the thing the yard never explains clearly.
Give it a platform job
The hook, pace, and payoff change with the feed. The point of view stays unmistakably yours.
The Found Scrap method
The reason comes before the reel.
We make the message earn its place in a feed before anyone opens an editor.
See the working process- 01
Find the scrap
We take apart the script, the claim, and the audience assumption until the angle with actual value is exposed.
- 02
Map the spreader
The buyer is not always the person who posts. We identify who earns social currency by putting the idea in front of their audience.
- 03
Build for the feed
TikTok needs a callout. Reels needs a clean, replayable turn. Facebook needs useful local trust. One idea, different jobs.
A sharper first brief
Bring us the script that feels like an ad.
We will help you find the callout, the spreader, and the platform-specific way to make it travel.